Price data 2026

Do ticket prices drop closer to the event?

We tracked Vivid Seats listing prices on 5,192 concerts and 4,296 theater, comedy and family shows. The numbers cover the last 14 days before the show.

By the TicketFlipping team. Updated October 2026.

Do ticket prices drop closer to the event? Sometimes. We compared the lowest listing price 1 day before the show with 14 days before. The later price was lower in a little under half of 5,192 tracked concerts. It was higher in a little over half. That is Vivid Seats in September 2026, with a one-time site-wide price change taken out. For theater, comedy and family shows it was higher in about 6 of 10 events. 95% of 5,753 tracked events had fewer listings at the last tracked count than 14 days before.

Brokers use the word "drop" for tickets being added to an event. On this page it means the price going down, the way people search it.

The lowest listing price was lower in about 47% of tracked concerts and higher in about 51%

About 47%Tracked concerts where the lowest listing price was lower 1 day before the show than 14 days before.
About 51%Tracked concerts where it was higher. Both numbers cover 5,192 concerts, with a one-time site-wide price change taken out.
About 6 of 10Theater, comedy and family shows where it was higher. 4,296 tracked events.

Brokers call the lowest listing price the get-in price. Both concert numbers above cover 5,192 concerts. They are measured once a one-time, site-wide price change on Vivid Seats 5 days before each concert is taken out. With that change left in, 62% of concerts were lower instead of about 47%.

Theater, comedy and family shows are a separate count (4,296 tracked events). The lowest listing price 1 day before the show was higher than 14 days before in about 6 of 10 events. It was lower in about 3 of 10. The typical rise was small (about 3% to 4%). We did not check this against a second marketplace.

Vivid Seats is a secondary marketplace. Sellers list the tickets there, not the venue. All of these are asking prices with fees, not sales. We have no usable number for which way sports prices moved, so this page gives none.

The number of listings fell on almost every tracked event

Listings left, as a percent of the 14-day level
100%
98%
92%
91%
80%
71%
61%
47%
14 days1076532Last count

Median listings as a percent of the 14-day level on 5,747 tracked Vivid Seats events, September 2026. The last count is about 19 hours before the start. Listings leave because they were bought, pulled or cut off. This chart does not show sales. The days shown are not evenly spaced.

95% of 5,753 tracked events had fewer listings at the last tracked count before the show than 14 days before. The typical event had 52% fewer listings and 60% fewer tickets listed. From 30 to 14 days before, the count barely moved (about 4% fewer, on 2,893 events).

Fewer listings shown does not mean the tickets sold. We cannot see why a listing left. A count taken 24 or more hours ahead gives 39% fewer, not 52%.

In about 3 of 4 events, the fall about 5 days before the show happened in 1 step. We could not confirm what caused it.

We checked this on 422 broker-tracked StubHub events from June to August 2026. 79% had fewer listings, but the typical fall there was about 20%. Those are different months and only shows that brokers tracked. The check supports the fall in listings but does not confirm its size.

The lowest listing price moved 10% or more in a week on most tracked events

We looked at the final 30 days before each of 5,419 tracked Vivid Seats events. The lowest listing price moved 10% or more inside 1 week in about 8 of 10 events (83%). We only counted a move that held for at least 2 daily readings. It moved 25% or more in a little over half (55%).

A move is up or down. The lowest listing is 1 seller's price. When it is bought or pulled, the next cheapest listing becomes the lowest price.

This is why 1 price check is not enough. The cheapest listing can also differ from site to site. Compare ticket prices with fees included.

Is it cheaper to buy tickets closer to the date?

Across 182 tracked concerts, the price in the final week was lower than earlier in about 7 of 10. This comes from a different set of data than the sections above. It covers Vivid Seats listings that lost tickets while still on sale, on concerts our members tracked. A listing losing tickets is our best sign of a sale, not proof of one. These are seller prices before fees.

Those 182 concerts had enough data to compare prices at different times before the show. They lean toward big tours. From 90 days before to 1 week before, the typical concert's price stayed within about 6% of its own usual price. On the day of the show it was roughly 10% to 20% below that usual price.

About 3 in 10 concerts were not cheaper in the final week. On the day of the show, about 1 in 4 were higher. The 7 of 10 number ranged from 62% to 87% across our checks. Keep in mind the late price is for whatever seats were left.

Most real sell-outs came 7 or more days before the show

Only about 1 in 9 tracked Ticketmaster concert and theater events really sold out (11.2%). That is 165 of 1,476 events from February 15 to August 15, 2026.

86% of those real sell-outs happened 7 or more days before the show. The median real sell-out came 25 days before the show.

Check the primary ticket count before you decide to wait. Primary means the original seller, such as Ticketmaster. If the count is running low weeks ahead of the show, waiting is the risk. Once primary tickets are gone, the only tickets left are secondary listings at the sellers' prices. Our guide to how many tickets are sold for an event shows how to check the count.

Does the day of the week matter?

We found no cheaper day of the week to buy. Across 281 tracked concerts, no weekday was below the concert's usual price in more than half of the concerts. These are the same listings that lost tickets. The day is the day our tracker noticed the change.

Is there a ticket price predictor for concerts and sports?

We do not publish one, and we have not tested any other site's forecast. A price tracker shows what the listing price was on past days. A forecast is an estimate, not a price anyone knows ahead of time. Our ticket price tracker guide covers what a price tracker shows and what it cannot.

How we got these numbers
  • The 14-day comparison and the weekly moves use Vivid Seats listing prices with fees (asking prices, not sales).
  • Prices and listing counts cover tracked events dated September 2026. Each had 10 or more listings at the start of the period we measured. That is 1 marketplace and 1 month.
  • Samples: 5,192 concerts, 4,296 theater, comedy and family shows, 5,753 events for listing counts, 5,747 for the chart, 5,419 for weekly moves.
  • "1 day before" is the last tracked reading, 17 to 22 hours before the start. The final hours are not covered.
  • We began tracking Vivid Seats prices on August 20, 2026. The listing price numbers go back no further than 30 days before a show.
  • The final-week and weekday numbers come from Vivid Seats listings that lost tickets while still on sale. Our members tracked those concerts, which were dated October 2025 to September 2026. The samples are 182 concerts (final week) and 281 concerts (weekday). They are seller prices before fees, and none is a confirmed sale.
  • The StubHub check covers 422 broker-tracked events from June to August 2026. The sell-out numbers cover 1,476 tracked Ticketmaster concert and theater events from February 15 to August 15, 2026.
  • This page does not cover which way sports prices moved or primary price changes on Ticketmaster. It gives no dollar amounts by days before the show.
  • Numbers pulled October 1, 2026. Past patterns are not predictions.

Questions people ask about whether ticket prices drop closer to the event

Do ticket prices go down closer to the event?

Sometimes. We compared the lowest listing price 1 day before the show with 14 days before. The later price was lower in about 47% of 5,192 tracked concerts. It was higher in about 51%. The data is Vivid Seats in September 2026, with a one-time site-wide price change taken out.

Is it cheaper to buy tickets the day of the event?

In our tracked data it often was, but not every time. Across 182 tracked concerts, the typical price that day was roughly 10% to 20% below the concert's usual price. About 1 in 4 concerts were higher on the day of the show. This is from Vivid Seats listings that lost tickets while still on sale. The late price is for whatever seats were left.

Will ticket prices go down on Tuesday?

We found no cheaper day of the week to buy, Tuesday included. Across 281 tracked concerts, no weekday was below the concert's usual price in more than half of the concerts. This is from Vivid Seats listings that lost tickets while still on sale. (The day is the day our tracker noticed the change.)

Does Ticketmaster lower prices before a show?

We have no verified number on how often Ticketmaster lowers a primary price before a show. We do count tickets being added. About 1 in 3 shows (33%) added tickets after the public onsale. That is 21,205 of 65,012 concert, comedy and theater shows on Ticketmaster and AXS, from October 2025 to September 2026. The median drop (tickets added) was 81 tickets.

Should I wait to buy tickets?

We do not give buying advice, but 2 facts matter. 86% of real sell-outs on tracked Ticketmaster events came 7 or more days before the show (165 sell-outs). The second is the lowest listing price 1 day before the show against 14 days before. It was lower 1 day before in a little under half of 5,192 tracked concerts. It was higher in a little over half. That is Vivid Seats in September 2026, with a one-time site-wide price change taken out.

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