In this guide, you’ll learn exactly how to list tickets on Ticketmaster, how pricing + fees work, how payouts work, and what to do if Ticketmaster won’t let you resell.
The key thing to understand: Ticketmaster resale is “event-by-event.” If the organizer hasn’t enabled resale (or your ticket type isn’t eligible), the Sell button may not be available.
Quick overview: the Ticketmaster selling flow
At a high level, selling on Ticketmaster looks like this:
- Open your order in My Tickets > Upcoming Events
- Tap/click Sell
- Select which tickets you want to list (and how many, if you have multiple)
- Set your price (or accept an instant offer if available)
- Add your payout details and submit the listing
Once your tickets sell, Ticketmaster handles getting the ticket to the buyer.
Step 1: Confirm your tickets are eligible to resell
Before you do anything else, check if resale is enabled for your event and ticket type.
Ticketmaster may block resale if:
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The Event Organizer hasn’t enabled resale for the event (or for your section).
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Ticketmaster isn’t the primary ticket provider for that event.
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Your ticket type is in a restricted category (examples Ticketmaster calls out include some VIP, commemorative, will call, charity tickets).
If you click Sell and get a message saying resale isn’t activated or eligible, that’s usually the reason.
Step 2: List your tickets for sale on Ticketmaster (web + app)
Option A: Sell from Ticketmaster.com (desktop or mobile browser)
- Sign in to your Ticketmaster Account
- Go to My Tickets and select the event/order
- Click Sell
- Select the tickets you want to sell, then click Continue
- Follow prompts to set your price and enter payout method
- Review your listing and submit
Option B: Sell from the Ticketmaster app
The flow is similar:
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Open My Tickets
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Tap your event
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Tap Sell
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Select tickets, set price (or accept an offer if shown), choose payout, and submit
Instant Offer (when it’s available)
Sometimes Ticketmaster will show an instant offer during the listing process (or later). If you see it, you can choose to review and accept instead of setting a price manually.
Step 3: Choose how many tickets to sell (this trips people up)
Ticketmaster doesn’t always let you sell “any quantity,” especially for reserved seating.
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If you’re selling 2 tickets, they’ll always be sold as a pair.
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For 3–8 reserved seats, Ticketmaster limits the groupings you can list (example: 4 tickets can sell as 2 or 4; 6 can sell as 2, 4, or 6).
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For 9+ tickets, you can sell in any quantity.
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For General Admission (GA) / lawn, tickets can be sold in any quantity.
This is normal—and it’s designed to avoid leaving buyers stuck with a single ticket in a seated section.
Step 4: Set your price (and understand Ticketmaster’s pricing rules)
Can you list above or below what you paid?
Often yes—but it depends on the event’s resale terms and local rules.
Ticketmaster notes you may be able to list above or below face value depending on the Event Organizer and local resale laws.
Price caps and “Face Value Exchange”
Some organizers put minimum/maximum resale price restrictions, and Ticketmaster will prompt you if your price is outside the allowed range.
Separately, Ticketmaster explains that some artists choose to cap resale prices—and when tickets are sold as face value exchange, Ticketmaster says it does not charge resale fees on those tickets.
A simple pricing strategy that works
If you want your tickets to move without overthinking it:
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Look at comparable listings in your same section/row (or “Best Available” for GA)
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Price slightly below the cluster if your goal is a quick sale
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Recheck and adjust if you’re not getting traction (especially as the event approaches)
And remember: the buyer may see a different “all-in” total because fees can be applied at checkout, even though you set the base price. Ticketmaster confirms resale tickets are priced by the reseller, and proceeds are paid out minus fees.
Step 5: Add payout details (and complete the seller checklist)
This is where many first-time sellers get delayed.
Ticketmaster says payouts are typically deposited within ~7 days after the event (not immediately when the ticket sells).
To get paid, Ticketmaster lists a “seller checklist,” including:
1) Add a payout method: debit card or bank account
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You can add a debit card or a bank account in Seller Details.
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If you choose a bank account, Ticketmaster requires you to verify two microdeposits before you can be paid.
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Ticketmaster also notes that choosing a debit card payout can avoid the bank verification step.
Ticketmaster’s sell FAQ also notes you can’t verify microdeposits in the app; you do it on Ticketmaster.com.
2) Add a card for refunds (reimbursement)
If an event is canceled/postponed/rescheduled and the buyer requests a refund (if permitted), Ticketmaster requires a card on file to process that reimbursement.
3) Submit seller tax details
Ticketmaster states it’s required to collect taxpayer information starting with your first completed sale, and you can use SSN, ITIN, or EIN.
4) Country-specific requirements (important)
For U.S. events, Ticketmaster says you must have a U.S. bank account, and tax seller details must be validated before payout.
Ticketmaster also notes that, in general, to sell a ticket for an event in another country you need valid payment/tax details that match the country where the event is located.
What happens after you list?
How you’ll know your tickets sold
Ticketmaster says it will notify you by email, and you can also track status on your Listings page.
What “Pending sale” means
Ticketmaster defines pending sale as: someone purchased your tickets, but the order is still processing and not finalized yet.
What if your tickets don’t sell?
Ticketmaster says your tickets remain available until the event’s resale deadline (varies by event). Unsold tickets go back into your account for your use, and unsold tickets aren’t eligible for refunds.
How to edit your price or remove your listing
Edit your listing (Ticketmaster.com)
- Sign in to your Ticketmaster account
- Find your listing under My Listings
- Click the pencil icon next to the price
- Submit the edit
Remove your listing
Ticketmaster provides steps for both app and web removal (for example, in account > Sell > Tickets I’m Selling > Remove Listing on mobile).
Ticketmaster also notes resale listings can be removed at any time at the discretion of the organizer/artist/team/venue.
What if Ticketmaster won’t let you resell?
If Ticketmaster resale isn’t enabled, you still may have options:
1) Sell on another marketplace (Such as Lysted or Stubhub)
You can still sell your ticket, and then just use the Ticket Transfer to send tickets to the buyer. When the recipient accepts, Ticketmaster issues a new barcode to the recipient and the sender’s barcode becomes invalid.
This is commonly used when you already found a buyer elsewhere and need a delivery method.
We reccomend selling on Lysted because your ticket will be listed across all major marketplaces, but you can choose any marketplace to sell on.
Pro tips to sell faster (without racing to the bottom)
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List early once resale is enabled (more time on the market helps).
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Share your Ticketmaster listing link with friends or on social—Ticketmaster supports sharing a secure link after listing.
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Reprice strategically if you’re not getting views—small adjustments often beat one big price drop.
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Know when you’ll actually get paid (typically after the event), so you’re not counting on immediate cashflow.
FAQ: Selling tickets on Ticketmaster
Why don’t I see the “Sell” button?
Most often: resale isn’t enabled by the Event Organizer, your ticket type isn’t eligible, or Ticketmaster isn’t the primary provider for that event.
Do I pay a fee to list my tickets?
Ticketmaster says creating a listing is free, but when your tickets sell a service/seller fee is collected and you can preview details during setup.
Can I sell only some of my tickets?
Yes—Ticketmaster states you can sell all or just some tickets from an order, and you’ll select the specific tickets when listing.
If I list two tickets, can they sell separately?
No—Ticketmaster says two tickets are sold as a pair for reserved seating.
When do I get paid?
Ticketmaster states payouts for sold tickets are made after the event, typically deposited within about 7 days after the event if you’ve completed the seller checklist.
How much does Ticketmaster charge to sell tickets?
Ticketmaster charges sellers a fee from the total selling price of the ticket, typically around 10-15% of the total sale price. It’s free to list, but this fee will be taken out in the payment you recieve.
Why do my GA tickets show differently online?
Ticketmaster notes GA resale tickets may show as “Best Available” on the site.
One last practical note (especially if you’re doing this more than once)
If you’re just selling a spare pair to one event, the steps above are all you need.
But if you’re consistently buying and reselling tickets, your biggest unlock isn’t “how to list”—it’s knowing which events are likely to move, when demand spikes, and what prices are doing across the market before you tie up cash in inventory.
That’s exactly the problem we focus on at Ticket Flipping: helping you make more data-informed buying decisions so you’re not guessing.
