How to Sell Tickets on StubHub: Complete Step-by-Step Guide | TicketFlipping
Seller Guide - Updated May 2026

How to Sell Tickets on StubHub:
Complete Step-by-Step Guide

From creating your listing to collecting your payout - everything you need to sell concert, sports, and event tickets on StubHub correctly the first time.

By TicketFlipping Team - ticketflipping.com - Last updated May 2026

The process is straightforward: you list your tickets, StubHub matches you with a buyer, you deliver the tickets by the deadline, and you get paid after the event. The most important thing to get right is accuracy - be 100% correct on ticket details and delivery method, and deliver on time. Missing a delivery deadline is where most sellers run into trouble.

Before You List: What You Need Ready

Have this information in front of you before you start so you are not guessing mid-listing. Incorrect details can lead to a failed sale and penalties.

Pre-listing checklist

Correct event name, city, and date - double check before selecting
Quantity of tickets you are selling
Section, row, and seat numbers (or "General Admission" if applicable)
Ticket type and delivery method - mobile transfer, PDF, or physical
Valid payout method set up in your account - bank transfer or PayPal
Valid credit card on file - StubHub may require this to create a listing

The 7-Step Selling Process

1

Create or log into your StubHub account

If you do not already have an account, go to stubhub.com and create one. Confirm your email before attempting to list. StubHub supports standard sign-in options including Google.

2

Set up your payout method

Go into your account settings and add your payout method before listing. For most US sellers that is direct deposit or bank transfer. Make sure the payout method matches the currency you are selling in. You cannot receive payment without this set up in advance.

3

Create your listing

Click Sell and search the event at sell.stubhub.com. Select the correct date and city - this is the most common mistake sellers make. Then enter your listing details in three sections:

  • Delivery: whether you can deliver immediately or need more time
  • Information: quantity, section, row, seat numbers, and any restrictions
  • Price: your per-ticket asking price

StubHub may allow you to list tickets you do not have in hand yet - but only list tickets you are fully confident you will receive and can deliver on time.

4

Price your tickets

Start with the comps - look at comparable section and row listings and price near the middle for a normal time-to-sale. Price slightly below comparable listings if you want to sell quickly. Price higher if you want maximum payout and are willing to wait.

Seller fees are dynamic - StubHub does not publish a fixed percentage. The fee varies based on ticket price, time to event, and supply and demand. You can generally expect approximately 15% of the final sale price taken as the seller commission.

5

Monitor your email after listing goes live

When your tickets sell, StubHub sends a confirmation email with delivery instructions and a hard delivery deadline. Watch your inbox and spam folder. The delivery deadline is where sellers get into serious trouble - transfer as soon as possible after receiving the sale notification, do not wait until the last minute.

6

Deliver the tickets by their type

The delivery method depends on how your tickets were issued. See the full breakdown of all three delivery types in the section below.

7

Get paid

StubHub processes payouts within approximately 8 business days after the event takes place - after the buyer has used the tickets and there are no issues reported. Payout timing is based on the event date, not the sale date. Plan your cash flow accordingly.

Step 6 in Detail: Delivering by Ticket Type

Delivery is the step that trips up the most sellers. The correct method depends entirely on how your tickets were issued. Here is the full breakdown for all three types:

Mobile Transfer

Ticketmaster, AXS, or team site tickets

  1. Open your sale in StubHub and find the buyer's email address in the sale details
  2. Go to the original platform where your tickets live - Ticketmaster app, AXS app, or team site
  3. Transfer the tickets to the buyer's email address from inside that platform
  4. Save confirmation or screenshot as proof of transfer
  5. Return to StubHub, confirm delivery, and upload proof if prompted
Never deliver mobile transfer tickets by screenshot. The dynamic barcode refreshes every 60 seconds - a screenshot is worthless at the gate.
PDF / Electronic

Print-at-home PDF tickets

  1. Select Electronic tickets (PDF) when listing
  2. Upload the file during listing creation - click Upload your tickets and attach the PDF
  3. If uploading after listing is live: go to Listings, find your listing, select See actions, then Upload tickets
  4. Map each file to the correct seat and submit

PDF troubleshooting: StubHub enforces a 5MB file size limit. If a PDF is locked or secured and fails to upload, open it in Chrome and use Print to PDF to save an unlocked version.

Physical

Paper tickets, wristbands, hard stock

  1. Open your sale in StubHub and print the shipping label provided
  2. Package tickets securely with any required cover sheet
  3. Attach the label and drop off at the courier or schedule pickup
  4. Save your tracking number as proof of shipment

Note: major couriers cannot deliver to PO boxes. Make sure the buyer's delivery address is a physical location.

StubHub Seller Fees: What You Actually Pay

StubHub does not charge to list tickets. The seller fee is only collected when your tickets sell. The fee is dynamic - it varies based on factors including ticket price, demand, and time to event - but approximately 15% is a realistic planning figure for most sales.

What happens to the money on a $200 ticket sale
Your listing price
$200.00
$200
StubHub seller fee (~15%)
-$30.00
-$30
Your payout
$170.00
$170

The buyer pays a separate fee on top of your listing price - typically 20-28% added at checkout on their end. This means your $200 listing might cost the buyer $240-$256. Always check comparable listings with "all-in" pricing enabled on both sides so you understand the full market picture.

How to Sell Back Tickets on StubHub

If you bought tickets and can no longer attend

How to Sell Back Tickets You Purchased on StubHub

StubHub does not have a direct buyback program - you cannot return tickets to StubHub for a refund. What you can do is list them for sale to another buyer on the platform, which is effectively what "selling back" means in practice.

Here is the process:

  1. Log into stubhub.com using the account where you originally purchased the tickets
  2. Navigate to My Tickets and locate the tickets you want to resell
  3. Click List for Sale next to those tickets
  4. Check comparable listings to set a competitive price - if the event is soon, price aggressively to move them
  5. Once a buyer purchases them, transfer the tickets digitally using the original platform where they were issued
  6. Your payout arrives approximately 5-7 business days after the event takes place

One important note: if your tickets are mobile transfer tickets linked to a Ticketmaster or AXS account, you will need to transfer them through the original app after the sale completes. StubHub will provide the buyer's email address in the sale details. Do not wait until the last minute - transfer as soon as you receive the sale notification.

If the event is within 24-48 hours and tickets have not sold on StubHub, also check Gametime and TickPick as they specialize in last-minute sales and may have active buyers for your specific event.

What If Something Goes Wrong After the Sale?

If you realize you selected the wrong delivery method or ticket type after a sale, StubHub provides a "change delivery method" flow in many situations - contact support immediately rather than waiting.

!
If you cannot deliver what you sold, StubHub's seller policy states you may be charged the greater of 100% of the ticket price or the full amount incurred to resolve the issue, plus an administrative fee of $25 per order for events listed in USD. Never list tickets you are not confident you can deliver.

Common Mistakes to Avoid

1
Listing the wrong date or cityMore common than you would think. Double-check the event date and city before selecting - many artists play multiple cities within the same week.
2
Selecting the wrong ticket typeChoosing mobile transfer when you have PDFs, or vice versa, creates delivery problems after the sale. Match the ticket type to exactly what you have.
3
Missing the delivery deadlineStubHub sends the deadline in the sale confirmation email. Missing it triggers their seller penalty policy. Transfer as soon as the sale notification arrives.
4
Listing tickets you are not sure you will receiveOnly list tickets you are fully confident you have or will have by the delivery deadline. Speculative listings that fall through carry serious financial penalties.
5
Sending a screenshot of mobile transfer ticketsTicketmaster and AXS barcodes refresh every 60 seconds. A screenshot is worthless at the door. Always transfer through the original platform using the buyer's email.

Frequently Asked Questions

Can I list tickets on StubHub for free?
Yes - listing is free. StubHub collects a seller fee only when your tickets actually sell, not when you create the listing.
How much does StubHub charge to sell tickets?
StubHub does not publish a fixed percentage - fees vary based on ticket price, time to event, and supply and demand. You can generally expect approximately 15% of the total sale price taken as the seller commission.
How do I sell back tickets on StubHub?
StubHub does not buy tickets back directly. Log into your account, go to My Tickets, select the tickets you purchased, and click List for Sale. You are listing them for another buyer. Set a competitive price, transfer digitally when they sell, and collect your payout 5-7 business days after the event.
When do I get paid after selling tickets on StubHub?
Payouts are processed within approximately 8 business days after the event takes place - not after the sale. Plan your cash flow around the event date, not the date the tickets sell.
How do I deliver Ticketmaster or AXS tickets I sold on StubHub?
Transfer them through the original platform - Ticketmaster app, AXS app, or team site - using the buyer email from your StubHub sale details. Do not screenshot the barcode. After transferring, confirm delivery inside StubHub and upload proof of transfer if prompted.
What happens if I can't deliver the tickets I sold?
StubHub can charge you the greater of 100% of the ticket price or the full amount incurred to resolve the issue, plus a $25 administrative fee per order in some regions. Only list tickets you are fully confident you can deliver on time.
Can I sell Ticketmaster tickets on StubHub?
Yes - selling Ticketmaster tickets on StubHub is standard practice. When the sale completes, transfer the tickets from Ticketmaster to the buyer's email using the Ticketmaster app or website. Ticketmaster, AXS, Etix, and team sites are the most common places tickets are purchased and stored for resale on StubHub.
Why can't I list tickets for a specific event?
StubHub may restrict certain events and require authorization before you can list. Contact StubHub support directly if your event is blocked - this is more common for high-demand events where StubHub has specific listing policies in place.
Do I have to deliver tickets right away?
Not always. StubHub allows "deliver later" listings in many cases. However, you should only list tickets you are confident you can deliver by the deadline specified in the sale confirmation. Delivering as soon as possible after a sale is always the safest approach.

If You Are Selling Tickets Regularly

If you are selling tickets more than occasionally, your advantage is almost always pricing and inventory selection. Knowing what to buy, what to avoid, and what price the market will actually pay is where the real money is. That requires data - specifically, sold price data across the secondary market so you can see what comparable tickets are actually transacting at rather than what they are listed for.

The TicketFlipping Flare Dashboard gives you 98% secondary market sold data coverage across StubHub, Vivid Seats, SeatGeek, and other platforms in one place - so you price confidently and know when to hold versus move your inventory.

For Serious Resellers

Stop guessing at pricing - use real sold data

The Flare Dashboard shows you exactly what tickets are selling for on the secondary market in real time - not listing prices, but actual completed transactions. Know your market before you list, price with confidence, and never leave money on the table. The free Roadmap shows you how professional brokers use this data every day.

Get the Free Roadmap
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