What is a White Label?
‘White Label’ ticket platforms (sometimes referred to as private label), allow you to sell tickets for live events under your own brand, by providing you with a website design and catalog of event tickets to sell to consumers.
White Label ticketing systems provide you with a website to sell a large selection of tickets available from many marketplaces and large ticket businesses, whom broadcast their tickets onto your website for you to sell. All the support and fulfillment of ticket sales are handled by white label ticketing software, so you never have to worry about the fulfillment of tickets – you can focus on marketing your site and getting more sales.
Why Should I Care About a White Label Site?
If you have some experience with online marketing and sales, building a white label site could be a great opportunity for a steady passive income source. Also, if you already have an existing brand, adding a white label site to sell tickets could be an easy way to start another income source for your business.
We will go over some of the white label options you have to choose from, as well as some effecient methods on how to create your own ticket selling site.
How Does a White Label Ticketing System Work?
First, you connect your domain to the white label tickets tool – The entire design, layout, and tickets are provided through the white label tickets platform. You are able to choose what types of shows and events you have listed, descriptions on your main pages, and some content customization beyond that. You are also able to choose the markup for your website, so you can decide the fees you collect from customers on top of the standard resale price.
White label tickets platforms are integrated with the major ticket marketplaces which provides the inventory for you to sell on your own website. Whenever a ticket sells on your site, the white label ticketing system handles fulfilling the ticket between the marketplace and the buyer, ensuring a smooth service.