'White Label' sites are where you sell tickets under your own brand. White Labels are offered by many large ticket businesses, whom broadcast their design and tickets onto your website for you to sell.. All of the support and ticket management directs back to the White Label Company, so you can focus your energy on gaining traffic and growing your revenue.
Why should I care about a White Label Site? If you have some experience with both tickets and online marketing, building a white label site could be a great opportunity for a steady passive income source. In this post we go over how to create a white label site, as well as grow your site with online marketing strategies.
How it works is you connect your website to the Private Label Portal - so the entire design, layout, and tickets are provided through the Private label company. You are able to choose what types of shows and events you have listed, descriptions on your main pages, and some content customization beyond that. You are also able to choose the markup for your website, so you can decide to gather either a large or small fee from your customers on top of the 'Secondary Marketplace' price.
Where to start your White Label Site
Ticketnetwork (http://tnprivatelabel.com) - This is one of the largest White Label Networks, as many Ticket Selling Labe/ls across the internet are built on Ticketnetwork's White Label system. To get started with TN Private Label you just need to apply on their website. Keep in mind that Ticket Network is looking for people with experience in both online marketing and tickets to get accepted into their program.
TicketSocket (https://www.ticketsocket.com/) - TicketSocket is another white label startup that is setup for secondary ticket resellers, but also primary tickets for festivals, venues, and artists.
VividSeats Affiliate (https://www.vividseats.com/affiliates.html) - Vividseats also has their own Affiliate program. This program is much more selective and Vividseats is looking for partners who already have websites established to sell tickets through.
Here's an example of a Ticketnetwork White Label site: https://www.ticketsground.com/
Strategies For Growing your White Label Site
PPC Ads - Such as Google Adwords, Facebook, or Instagram. You can create Ad Campaigns for specific events and encourage users to buy tickets from your site. If you find the right niche and refine your Ad Campaign enough, this can be very profitable. The problem is this can get pricey if you run a large Ad Campaign and do not get enough sales to make up for the advertisements.
SEO - Ranking your site for Organic search in Google is a great way to get traffic without spending lots of money on PPC Ads. You can gain customers through Search Engines by Optimizing your website through blogging about events, building links, and sharing your website across the internet.
Social Media - This is another great way to grow your White Label's website without spending money each time someone clicks on your Ad. If you create a lively and entertaining Facebook/Instagram/ you will naturally attract ticket seekers to your website.
Youtube - Creating videos based around certain events and linking them to your White label site is another way to gain traction.. Not only will you get traffic from Youtube, but this will also be great for establishing your SEO for Google. Be sure to include lots of related words in your description and keywords.
Keep in mind: If you are just starting your White Label Site, it will take some time to see growth in your traffic and sales. By keeping to a strategy long term to grow your site, you will start to see results and eventually be able build a steady passive income from ticket sales.